The Assembly of European Horticultural Regions is a nonprofit association. It represents the voice of the fruit and vegetables and horticultural regions and their producer’s organizations in Europe. It gathers 19 regions and 28 Associations of producer’s organizations which globally represent 55% of the European production of fruits and vegetables.
The purpose of Areflh is to represent and defend the economic and social interests of regions and producers within the main European institutions. It is also a platform for exchanging experiences and good practices in order to foster partnerships and joint actions and promote innovative actions.
Areflh has participated in several EU projects and has developed an excellent know-how in communication and dissemination practices related to the fruit and vegetable sector. Areflh is currently involved in three Horizon2020 projects, SmartProtect, NUTRIMAN & CONSOLE.
With its knowledge of the fruit and vegetable sector’s stakeholders and their necessities, Areflh is able to reach out to all actors in the fruit and vegetable supply chain. Also, Areflh’s Research and Innovation Committee provides advice and expertise on various themes regarding the whole value chain, from the producers to the end consumers.